2014 Breakout Sessions

As well as the editorial agenda, the Luxury Law Summit will offer a series of breakout sessions for delegates to choose from.

Sessions confirmed so far include:

western_union_220x115 Maximising I.P. Returns: Strategies for Navigating International Currency Markets

In this session, we will discuss the global economic factors luxury brands and law firms should consider in order to minimise risk when protecting intellectual property overseas and facilitating their wider international business and payments strategy.

  • Global economic outlook: currency and market trends and implications for luxury brands and law firms
  • Managing currency volatility when undertaking international I.P. projects: challenges for luxury brands and law firms and the solutions available to them
  • Wider implications of increasing globalisation on your international payment processes and the impact on your global business strategy

Speakers:

Nathan Best, head of key account management, Western Union Business Solutions
Nawaz Ali, U.K. market analyst, Western Union Business Solutions

bmk_eb_221x116 Driving Performance through Distribution Fashion is not only uniquely complex in designs but also in the way its business is structured. Partners from the Baker & McKenzie global network will offer on-the-field experience on how luxury and fashion businesses are adapting their distribution models to fit the ever changing global business landscape in order to protect their brand, support the achievement of their strategic objectives and drive profitable growth.Overview of session:

  • How to structure an efficient global distribution platform that works for your business – tax, branding and legal issues?
  • How to choose the distribution structure that better supports your marketing and commercial objectives?
  • Mature vs. emerging markets: what are the distinguishing challenges and issues you may face?
  • What are the important legal, tax and branding considerations you should be aware of for your digital environment?

Speakers:

Fiona Carlin, Partner, Baker & McKenzie
Anna Gamvros, Partner, Baker & McKenzie
Francesca Gaudino, Partner, Baker & McKenzie
Guillaume Le Camus, Partner, Baker & McKenzie 

cbm_logo New trademark law of China – how this will affect the protection of the trademark rights of foreign brands in China.Renowned  consumer brands from the US and Europe, as well as emerging brands, face major challenges in China under the trademark law and system in force. The session will look at a range of issues including:

  • The challenge posed by trademark trolls
  • How companies should tackle and reduce the impact of counterfeiting ‘made-in-China’ on their brand and market position.
  • The impact of the new amendment on China’s Trademark law.
  • The shortcomings of China’s trademark system from ‘First to File’ abuse and counterfeiting
  • New legislation on the horizon
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M&A Panel – chaired by Louise Nash, head of the Luxury Brands Practice, Covington & Burling LLP

  • What drives M&A deals in the luxury brands sector today? The desire to diversify brands, expand into new markets, consolidate market position, ensure supply chain integrity and acquire new technologies will continue to bring buyers and sellers together. How do you ensure that the deal attains the motive?
  • Recent industry trends include investment by private equity in mid-sized and small brands. Do these investors represent a deep pocket to explore strategic options and brand expansion?
  • Family-owned targets often mean difficult negotiations and often resist a complete takeover. What can a buyer do to keep the negotiations on course and the family’s brand appeal intact?
  • Although the pace of M&A in the luxury sector slowed in 2013, valuations remained high. Are the factors influencing high valuations likely to continue?
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Guernsey’s world-first image rights legislation has opened a new chapter in asset protection.

The legislation has been designed to cater for today’s culture of celebrity, where image and brand are both increasingly important and have, to date, been very hard to protect.

Elaine Gray, counsel, Carey Olsen, Guernsey, and David Evans, director of Collas Crill IP, Guernsey, will cover topics including: :

  • Brand and reputational issues
  • Tax matters
  • Practicalities in implementation
  • Case studies

Elaine is counsel to the litigation and dispute resolution team of Carey Olsen in Guernsey where she advises both local and international clients on commercial litigation, employment law and intellectual property (IP) matters. She is the author of the Guernsey Chapter of the ‘World Trade Mark Review’ and was named ‘IP Lawyer of the Year’ in Guernsey by Corporate Intl Magazine in 2011. Elaine has also been named as a leading lawyer in the Citywealth Leaders Lists each year from 2009 to 2013 for contentious trusts.

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Welcome to Asia!

Moderator: Bernie Hung, Managing Partner of Hung, Au Yeung & Partners

Corporate and Tax Structuring for Asian Investments

Stanley G Sherwood, Managing Partner of Sherwood Associates (20 mins)

Increasing the Bottom Line by Reducing US Customs Duties : Opportunities and StrategiesFrank Desiderio, Partner of Grunfeld, Desiderio, Lebowitz, Silverman & Klestadt LLP (20 mins)

Five Top Things a Luxury Brand Owner Needs to Know About IP in Asia – Key Trends and Workable Strategies to Protect and Enforce Trade Marks in this Region

Katrina Burchell, Founder of Burchell Consulting (20 mins)

What You Must Know About Using IP to Build a Strong Brand in China

Gabriella Liu, Chief Partner of Beijing IParagon Law Firm (20 mins)

Q&A (10 mins)

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Protecting the aura of luxury – from supply to markets

The path to luxury is full of risks with potential issues along the road. This session will identify what companies need to look out for, how to avoid a problem and what to do when they become aware of a potential issue.

Guest speaker: Annick de Chaunac, GC, Hermès

Annick joined Hermès in 1996 as General Counsel. She coordinates the team and processes issues related to competition law and consumer international locations. Annick determines the Group Legal strategy, particularly in terms of intellectual property.

Session chair: Fabrizio Jacobacci, partner, Studio Legale Jacobacci & Associati

Speaker: Nicolas Martin, Director of IP, Hermès

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When a pin or a post becomes a tweet too far: Social Media – Damage Limitation

Overview of the session:

  • Good and bad examples of social media usage in the luxury market;
  • How to protect your brand online and the importance of social media policies;
  • Do you know who owns your online content?
  • Legal aspects surrounding the use of social media including privacy issues, defamation and employees usage.

Guest speaker: Pete Norman, SkyNews Online Business News Editor

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 “If I look confused it is because I am thinking,” Samuel Goldwyn

An examination not only of how the courts assess consumer confusion in counterfeit/trademark infringement cases, but also whether neuroscientists might have a better answer for measuring consumer confusion using behavioral science.

Overview of session:

  1. The development of surveys as evidence of consumer confusion in trademark infringement/counterfeit cases;
  2. Recent problems associated with consumer surveys and consumer evidence in trademark infringement/counterfeit cases;
  3. Whether the time has now come to prove consumer confusion using behavioral science;
  4. The potential for behavioral science to build brand loyalty and advertising efficacy.

Guest speaker: Dr. Jane Leighton, Consumer Neuroscience Consultant

Dr. Leighton has worked as an expert witness in IP disputes, and in 2011, carried out a study (published by the British Brands Group) to investigate the impact of packaging branding on consumer choice, focusing on the impact that copycat brands have on consumer decision making.

Speakers:

Geoff Stewart, partner, Macfarlanes
Emma Dixon, partner, Macfarlanes

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Large-Scale Counterfeiting Lawsuits: Bridging the Gap Between Legal and Technology

Online brand protection campaigns can shed important insight, data and intelligence that can influence other parts of your business. With ever-changing online threats and an increasingly competitive global marketplace, the battle to sufficiently fund an effective brand protection program can be formidable. Hear how groundbreaking strategy can help you gain unprecedented success against online counterfeiters.

  • Strategies and tactics to leverage online intelligence
  • Common challenges and considerations
  • A case study of one of the most expansive rogue site actions to date
  • Litigators’ continued efforts to evolve with infringers
  • Create allies by illuminating the problem in meaningful terms
  • Measure your efforts against industry benchmarks
  • Uncover hidden assets
  • Utilize recovery to self-fund